The world of social media is constantly evolving as new apps and trends emerge that pique the interest of users. With so much consistent change, it can be hard to know the best way to market a business’s services or products on social media from year to year.

To learn more about what brands can expect in 2023 and beyond, the HubSpot Blog surveyed 1,283 marketers to discover trends B2B and B2C businesses will leverage in 2023 and which ones they’ve left in 2022.

As leaders in their industry, the members of Forbes Communications Council know how to best track and leverage the latest social media trends to reach a target audience. Below, 15 members share their predictions for which social media trends will dominate in 2023 and how marketers can gain an advantage by jumping on them early.


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